What Is Reach?
Reach refers to the number of unique people who see your content, ad, or page. It’s not about how many times they see it (that’s frequency), but how many different individuals you can connect with.
👉 If 1,000 people saw your ad, your reach is 1,000.
Why Does Reach Matter?
If you’re running digital campaigns and wondering why they’re not performing, reach might be the missing piece. Here’s the real pain:
“I’m spending money on ads, but no one is engaging.”
“We’re posting every day, but our followers aren’t growing.”
These are signs your reach is too low, you’re talking to the same small group over and over.
Reach vs Impressions (Don’t Mix These Up)
- Reach = how many unique people saw it
- Impressions = how many times it was seen (including repeats)
Example: If one person sees your ad 5 times, that’s:
- Reach = 1
- Impressions = 5
Real-Life Examples
- Facebook Ad
You run a Facebook ad for your new product.
- Reach: 10,000
- Impressions: 25,000
This means on average, each person saw your ad 2.5 times.
- Organic Instagram Post
You post a reel and it goes semi-viral.
- Reach: 7,000
- Followers: 2,000
That’s powerful—your content reached people outside your follower base.
Low Reach? Here’s Why It Happens
- Poor targeting (wrong audience)
- Weak creative (people scroll past)
- Low budget (ads not scaling)
- Algorithm penalties (for organic posts)
How to Increase Reach
- Use broader or lookalike audiences in Meta ads
- Partner with creators or influencers
- Post engaging, shareable content
- Boost high-performing organic posts
- Test multiple creatives and formats
👇Reaching Your Audience: A Simple Guide to Calculating Your Ad Budget
Reach is step one in digital marketing success. Without it, nothing else matters. Whether you’re growing a brand or selling products, make sure people see what you’re offering.
You can calculate the required budget to reach your desired audience on platforms like Facebook, TikTok, Pinterest, Snapchat, or YouTube, etc, using this simple tool.
Just enter your total audience size and choose whether you want to define your reach by percentage or by entering an exact number. (You can choose any specific target audience rather than using the platform’s total audience size, if you don’t know the platform audience number.)
Then set how many times you want each person to see your ad (frequency), and provide an estimated CPM (Cost Per 1,000 Impressions).
